185 NE 10th St.

Prineville, OR 97754

541.447.6304

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Monday - Friday

8:30 am - 4:30 pm

Social Media Tips for Businesses

Does your business have a social media presence?  If not, change that.  It’s fairly simple to set up, and is free.  Besides that, social media is where your customers are living.  Regardless of age or economic status, customers are using social media more than ever before with over 75% of the US population owning some form of social media account.

With social media, you give your customers real time access to your business.  Companies and organizations are suddenly able to build relationships at all stages with the buyer.  Potential customers can research from their own home what you sell, where you are located, and who you employ.  Keep your information current and up to date.  The simple task of having correct information listed online, is a key component of good customer service.  Customers are calling businesses less and less, and looking online to do their research prior to making a purchasing decision.  

Social platforms provide you the ability to communicate with your current consumers and gain new ones, too. How? Through offering exceptional, personalized, and fast customer service. 

Customer service seems to be what consumers care most about, yet many business struggle to perfect.  Business owners consistently hear about when it is bad.  It seems that people are quick to go online and discuss when a company has dropped the ball.  It gets viral, and spreads through word of mouth, and sometimes …gasp…through social media.  Social media can definitely be used to spread the bad news, but as a business, you should be taking these opportunities to come up with a strategy to redeem yourself and show that even though we all have bad moments, you are there for the customer.  Social media can be an amazing tool.  Don’t see the posts about a negative experience as a threat, but rather as an opportunity to show all those watching, that you are available, listening and ready to redeem yourself.

Mind you that customers can, for good or bad, voice concerns or issues with your establishment online, but if you have an online presence, this is where you get the chance to shine.  Show appreciation and thanks for the praises posted about your business.  And for the negative comments, don’t delete them.  That can actually escalate the problem.  And don’t ignore.  Once posted, that is the moment to engage and let not only that specific customer, but anyone following or watching online know that you want to fix the issue.  A personalized reply, with an effort to make things right is the key.  

“Hi (username)!  While we hope that everyone will love and enjoy shopping with us, we realize that not everyone has a positive experience.  If we can help, please send us an email to info@abcxyz.com. Thanks for giving our business a try and let us make things right!”

The key is to limit your responses to issues raised on social platforms.  You want to engage, but you don’t need to get into an argument.  Responding twice is all that is necessary.  Apologize and show empathy to the first complaint. If the customer complains again, apologize again and offer to discuss by email or direct message. Your goal should be to publicly display your company values, as well as diffuse the situation.

Social media is growing every day, and it’s not going away. Bad experiences happen in every business situation, and handling them quickly and professionally, is a great way to turn an angry customer into a loyal follower.  Engage them positively, and recover their business, as well as the business of all of those watching.

NANCY
NENNIG

Board Member

Meet NANCY.

Prineville Lions Club

My husband and I have lived in Prineville for 17 years. I retired from the Banking Industry after 18 years, most recently working for Oregonians Credit Union. I enjoy the trails and camping in the Crook County
area.

In addition to that, I have volunteered for the Crooked River roundup for 15 years, am the current President of the Prineville Lions, a member of the Prineville Elks and a Member of the American Legion Auxiliary.

I was an active member of the Chamber Ambassador Committee for 15 years and supported all the Prineville-Crook County Chamber events and projects.

The Prineville Chamber represents all of Crook County and its individuals, organizations and business and I feel with my volunteering and networking I am able to support the Vision and Mission of the
organization.

Duane Porter

President

Meet Duane.

Financial Advisor, DFP Financial and Consulting

I grew up on a small cattle ranch in rural Southern Oregon which taught me the values of hard work, family, and a rural way of life.  I made the move to Central Oregon in 1993 for all of its beauty and activities.  Over the last 3 decades in Central Oregon, I have seen and experienced the incredible growth and expansion of this wonderful area.  In 2018 my wife and I decided to return to a rural lifestyle in Crook County.  With its diverse community, wide variety, and ever-expanding industry, the area has maintained a small-town rural feel and culture.


In 2019 after 25 years in Insurance and Investments, my wife and I decided to open DFP Financial & Consulting, a Private Wealth Management, Planning, and Consulting Firm.   We completely enjoy the people, community and all Crook County has to offer.  Being part of the Prineville Chamber is an important focus for us to give back to and help the business of the community.


In our spare time we enjoy our family and grandchildren; camping, riding horses and doing all that Central Oregon and Crook County offers, and fly fishing the Crooked River as often as possible.

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Andrea weaver

Secretary

Meet Andrea.

Recreation Coordinator, Crook County Parks & Recreation

I grew up on the North Oregon Coast in a small tight knit community. About 18 years ago my husband and I started traveling to Central Oregon a few times a year to escape the rain. We always talked about wanting to move to the Prineville area. We enjoyed the small town feel as well as the ranching lifestyle the area offers. In the fall of 2020 we made the move with our  three teenage daughters and we are so glad we did!

In the spring of 2021 I started with Crook County Parks & Recreation. A few months after that I took the Recreation Coordinator position. I love  working with Parks & Rec. I have met so many wonderful people in Prineville which has helped with adjusting to a new environment.

I got involved with the Chamber to learn more about the community and to grow relationships.

In my spare time I love working with my family on our ranch as well as watching my girls play sports and show livestock.

Casie Allen

board member

Meet Casie.

Owner - Bayberry Lane

My family has called Prineville home for several generations. Being born and raised in this amazing community, I have always felt so incredibly blessed. I strive to be an active part of the community and volunteer regularly. I am deeply involved in 4H, several youth sports programs, and have served on many other local boards and committees. 

My mom and I own a small downtown boutique called Bayberry Lane. Our motto is local people supporting local people. We enjoy being able to give back and strive to love the people of Prineville well. 

Being on the Chamber Board has allowed me to not only serve and express my opinions as a business owner, but also as a local who wants to foster a community that is able to adapt to change while holding on to their core values.

SHEENA
YORK

Treasurer

Meet SHEENA.

Signet Realty

I am the Owner & Lead Coordinator at Firefly Events and I have been planning and coordinating events for over a decade.   I also recently took on a role as a local real estate broker here in Crook County. 

I grew up around southern Oregon. I made a road trip to Prineville with a cousin, on that trip I was introduced to a handsome young Prineville man that later became my husband. I love Prineville and although I wasn’t raised here over the last 16 years it truly has come to feel like my hometown.

I was working for a business that was a Chamber member and I was looking for opportunities to get involved in the community. After several years of attending Chamber functions I was encouraged to join the Ambassador team and then the Board. It has been a great learning experience and a lot of fun to be part of the Chamber both as a member and on the Board.

I love the weather in Prineville. After growing up in the valley with so many days of rain, I truly appreciated having (mostly) defined seasons. Summertime in Prineville is definitely my all-time favorite! We enjoy paddle boarding at Ochoco reservoir, swimming at the Prineville reservoir, floating the refreshing Crooked River, hiking the Barnes Butte or Chimney Rock trails and riding our ATV’s on the many OHV trails.

Alexandra Greenberg

Vice President

Meet Alexandra

Chiropractor, Slater Chiropractic

I was born and raised in Prineville where I graduated from Crook County High School in 2009.  After that, I moved to Portland where I attended both Pacific University and the University of Western States for Chiropractic School. 

After ten years, I returned to Prineville and am now an Associate Chiropractor at Slater Chiropractic.

Since moving back, I have enjoyed how close this community is and realized how much I missed all that Crook County has to offer compared to the big city.  I started attending Chamber events to become more involved in our community and am excited to continue working with the Chamber as Vice President of the board.

I love spending my free time with friends and family, and enjoy getting out to explore all of Central Oregon.  I enjoy hiking, rock climbing, camping, kayaking and many other outdoor activities available in this beautiful area I get to call home.