Timber, Tires and now Tech. Prineville has been the hub for some pretty impressive industries. Timber was strong back in the 1950’s and held a strong foothold for many years. Prineville was also the hometown of Les Schwab Tires, and still the location of their production and distribution facilities. In 2010, the community got a huge boost with the announcement of Facebook choosing the area for the location of one of their data centers. Two years later Apple followed suit and built a data center just across the road. With the welcoming of the new tech industries has come a plethora of new jobs in all fields, and a booming local economy.